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Marketing: Who is Your Messenger?
Who is your messenger? This will quite possibly be the most important question you ask yourself when creating a marketing strategy. Based on a popular novel, “The Tipping Point” I will go over three...
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Marketing: What is Your Message?
WHAT is your message? One of the best tag-lines I have seen from a fellow photographer is by Red-Loft Studios “Not Your Mother’s Wedding Photography.” It is fun and not expected and therefore, becomes...
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Marketing: Where is Your Message Seen?
Where is your message seen? It is said that you or your message needs to be seen or hear 6 times before someone will remember it. However, if your message is poorly written no one will remember it,...
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Wedding And Event Specialists Open House
I hosted a successful Open House for Wedding And Event Specialists today at my studio in Beverly Hills. There was a lot of positive energy in the room… just the way I like it! Special thanks to Marc...
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Facebook Etiquette Dos and Don’ts
Facebook can be a tricky place for many people. There are a lot of etiquette issues that need to be considered and learned before you jump in. It can be an addiction that you will love or hate. The...
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How to Make a Profit: Three Simple Rules
There are 3 major rules when making your business plan that need to be considered for you to actually make a profit: Track Your Business Expenses, Consider Your Ideal Hourly Rate, and Evaluate Your...
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10 Steps to Successful Branding
Here I am at this Sunday’s Unveiled Event on Melrose Place where I continued to brand myself and met tons of great new people I can’t wait to bring into my personal community. One of my brand missions...
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NOT Keeping Up with the Joneses (COMMUNITY)
Two clients of LETMESAIL at the Hoe Down Dance. Part 11 of the 12 part series on balancing your life. When you are a business owner, it is important to give back to your community. You can do time...
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Tips and Tricks for Bridal Show Success
Doing a bridal show can be one of the most exhilarating things you do. I am literally on a high when I come back from the, and no, I don’t mean a sugar high from all the cake. There is so much energy...
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Charity Engagement Shootout Swag Bag
Swag? I LOVE swag. Swag is basically free stuff from vendors when you go to trade shows. If you have been to any recently they seem to just have a bunch of paper in them. For my Charity Engagement...
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